Hi y’all! I’m Elle Hinnah, shop founder, designer, maker, and all other titles that go with being a one woman handmade business. I get asked pretty often how I ended up in my career. It is an unusual one, so it’s only fitting that my path here be unusual as well, full of unexpected turns. We’ll call it the winding road less traveled.

My entire life I’ve been passionate about creating things. When I was very young, people asked me what I wanted to be when I grew up and I would cheerfully reply ” an artist!”. Throughout my life, I was guided away from this dream, with good intentions, to something more “practical”; business. I have a Bachelors of Science in Business Administration and Human Resources. In 2013 with the anticipation that I wanted to be a mother and be home with any children that I may have, I decided to quit my corporate job in an HR department to pursue being an entrepreneur. My ideas were unclear, and I adopted a “figure it out as a go” mentality about this new pursuit. I knew I wanted to do something creative, and I grew up sewing (I started when I was only 4 years old), so I decided to try my hand at making baby quilts. While this was a fun endeavor, it was unsuccessful, as everyone and their mother in the Midwest either quilt themselves, or knows someone that quilts. So, with that flop, I was left to start over and refocus. What did I want to do? I wanted to do something where I could be truly artistic. I wanted to do something I was passionate about. I wanted to do something that entwined a lot of my interests… so I set my sights on designing and creating jewelry.

Fast forward nearly 4 years from quitting my corporate job and I’m a single mom to a bouncy toddler daughter and I’m running a full time handcrafted jewelry business by myself. To say life is busy is an understatement, but I wouldn’t change it for anything in the world.

Jewelry has been a special thing in my life. I have so many pieces passed down from family members that have a story, and because of that, a special place in my heart. I wanted to be able to create the same things for other people, something that will be heirloom quality. It’s a part of so many families’ stories. Maybe is starts with a gift while people are dating, then it’s an engagement ring, or wedding bands, anniversary gifts, special occasions like a graduation and they’re passed down from generation to generation. I love to hear from customers that I’ve created a piece that developed a story just like that. Maybe I shouldn’t be surprised at this, after all, this one of a kind jewelry I make is crafted here in the “Heartland”, so where else would it have a place other than in people’s hearts?

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